Conversations with Clare : Ask your team to stop using the word “unfortunately”

Want to improve your firm? Talk to Clare Yates! She has over 25 years’ experience in the property industry and is more than happy to share what she knows to help you get the best out of your business. 

Here, she explains how avoiding negative words such as “unfortunately” can help to keep your customers happy – even if your team do need to deliver bad news: 

Starting a sentence with “Unfortunately…” or “I’m sorry to say…” instantly prepares your customers for disappointment. It can be far more reassuring for your team to avoid these words completely and simply state the issue – before quickly moving onto how to fix it. 

Your team can also try simple language changes to put a positive spin on a situation. For example, “we’re chasing the matter” sounds far more positive and proactive than “we’re waiting to hear back…” 

These tweaks can make a big difference to your customers’ experience (and stress levels), so take a few minutes out of your working day to discuss “happier” language choices with your team – both in emails and phone calls. 

Take a step back…

If your team could put a positive spin on every situation, how would your customers feel about their service experience? Would they be more likely to recommend your firm to their friends and family?

With thanks to Clare Yates, Senior Business Development Manager at tmgroup. 

Got a question? Connect with Clare on LinkedIn.