Conversations with Clare : Regularly update customers – even if there is nothing new to say

Want to improve your firm? Talk to Clare Yates! She has over 25 years’ experience in the property industry and is more than happy to share what she knows to help you get the best out of your business. 

Here, she explains how sending regular reassuring emails (even if there is nothing new to report) can help to keep customers happy:

To a customer, no news IS news – and a simple email to say “there’s been no change since last week, but I will continue to chase” can help to reassure them that they haven’t been forgotten. This can help to manage general expectations, as well as avoid unnecessary phone calls to your team and local estate agent. 

Your team can also reassure customers by giving them positive glimpses into the future with informative statements such as:  “By next week, I expect to find out… I’ll be in touch with you by… to give you an update.”

Take a step back…

Why is this so important? According to Home Moving Trends research, 76% of customers value good communication skills when choosing their conveyancer, while 65% also seek out those with a proactive approach. 

Could you be doing more to deliver against your customers’ expectations?

With thanks to Clare Yates, Senior Business Development Manager at tmgroup. 

Got a question? Connect with Clare on LinkedIn.