83% of conveyancers either don’t have a quote tool on their firm’s website, or don’t know if they do, according to our October monthly poll.
In August’s monthly poll, we asked conveyancers in which areas they were aiming to win new business over the next year; around a third of respondents answered that they were keen to attract new customers online and through their websites.
However, in October, when we asked conveyancers whether their firm’s website had a quote tool to help capitalise on their prospective customers, it emerged that just 17% of conveyancers could state that their firm’s website had such a tool.
While there are other factors such as service, communication and accessibility at play when choosing a conveyancer, offering prospective customers the ability to quickly and easily find out the cost of using your firm can be the difference between winning and losing new business online.
“The precedent and demand for comparing prices online is clearly well established, with popular websites such as ‘moneysupermarket’ and ‘go compare’ flourishing,” says Verdi Taylor, Marketing Manager at TM Group. “Not readily offering up your fees could result in your firm being left off your potential customers’ shortlist.”
Additionally, an online quote tool on your website can help reduce the time that fee-earners spend on the phone, freeing them up to give more time to the transaction itself.
The good news is that, with nearly two thirds of our poll certain that their firm’s website doesn’t have a quote tool, your firm can seize an advantage over a substantial proportion of your competition by introducing one, ensuring that your website gets on the shortlist and communicates potential fees to your customers.
Here are the results:
Yes – 18
No – 64
I don’t know – 26